Background

Privacy Policy

Welcome to the LiveIntent.com web site (the “Website”). The Website is an internet property of LiveIntent, Inc. (“LiveIntent”, “we” or “us”). We take very seriously the private nature of your personal information. This Privacy Policy describes how we treat the information we collect when you visit our Website. Please read this notice carefully.

I. PERSONAL INFORMATION

In order to supply you with your LiveIntent beta invitation or user service, we may need your email address. So that we may provide you with additional services as well as more interesting and relevant content, we may request additional information, including your name, zip code and telephone number. Live Intent does not collect any other personal information that you do not expressly provide. LIVEINTENT WILL NOT DISCLOSE YOUR PERSONAL INFORMATION TO ANY THIRD PARTY WITHOUT YOUR CONSENT, EXCEPT TO A THIRD PARTY AS REQUIRED TO HELP US DISTRIBUTE OUR EMAIL PUBLICATION OR TO INITIATE A FOLLOW, FRIEND, OR OTHER SERVICE SUBSCRIPTION AS DIRECTED BY YOU THROUGH THE LIVEINTENT MECHANISM.

II. NON-PERSONAL INFORMATION

We may also request non-personally identifiable information, for example, annual income, buying preferences, and age. This information, also known as demographic and profile data, is optional. We may use this data to improve our site and/or personalize your experience at our site, in order to bring you more targeted and relevant content and to display such content according to your preferences.We may share this information with others, such as advertisers interested on advertising on the Live Intent site but never on an individual level. This information will only be shared in an aggregate, pseudonymous form, which means that the information will not contain any personally identifiable information about you or any other person. However, we reserve the right to use aggregated, anonymous data about our users as a group for any business purpose, such as analyzing usage trends and seeking compatible advertisers and partners.

III. USAGE INFORMATION

In addition to collecting personal and non-personal information, Live Intent may also collect non-personal, aggregated information about subscribers’ use of our emails, windows, offers and other elements our site. This information is not personally identifiable and will only be used to find out how subscribers use our service and site. For example, this information will tell us how much time users spend on our site, from which other sites subscribers came, and to what other sites subscribers go. The collection of this information allows us to, among other things, prepare for traffic load demands and to efficiently distribute our email publication.

LiveIntent receives anonymized information about consumers from third parties to enable targeted advertising on the website(s) and application(s) that we support. The collection and use of that data is governed by the privacy policy and legal terms of the data collector and the website using the data; it is not governed by LiveIntent.

IV. CHOICE/OPT-OUT

If we ever send you information by e-mail concerning new products or services that you did not expressly request, we will provide you with an e-mail address by which you may request no future notices. You can opt-out of the cookie-based portion of the LiveIntent Advertising Program by clicking here. Visit the Network Advertising Initiative and the Digital Advertising Alliance to see your opt-out choices from other participating companies.

V. THIRD PARTY ADVERTISING

Some of the ads appearing on this Web site are delivered to you by our web advertising partners. Information about your visit to their site, such as number of times you have viewed an ad (but not your name, address or other personal information), is used to serve ads to you.

VI. TRACKING & THIRD PARTY COOKIES

You may have read about “cookies” or bits of information that are placed by a Website in a storage place on your own computer. As with most other Web sites, the LiveIntent site does use cookies but only to allow us to quickly check your status as a subscriber and facilitate access to your preferences. Some of our advertisers may serve you cookies as well. Unfortunately, we do not have control over cookies placed by advertisers. If you don’t want cookies, your Web browser likely includes an option that allows you to not accept them.

VIII. PG-13

LiveIntent is not intended for use by children, especially those under age 13. No one under age 13 is allowed to use the site, provide any personal information or receive our email distributions. Minors between the ages of 13 and 17 must get the permission of their parent(s)or legal guardian(s) before viewing the website or receiving emails.

IX. LINKS TO OTHER SITES

As part of the service, LiveIntent may create links allowing you to access third party sites. LiveIntent is not responsible for the content that appears on those sites and does not endorse these sites. Please consult those sites’ individual privacy policies in order to determine how they treat user information.

X. SECURITY

All information described above is stored on restricted database servers.

XI. MODIFICATION TO THIS POLICY

LiveIntent reserves the right to change this policy from time to time, however, all changes will be posted to this Privacy Policy at the time such changes are made. The date of the most recent revisions will appear on this page so please check back. Please note that continued access of Live Intent will constitute your acceptance of any changes or revisions to the Privacy Policy. Thank you for taking the time and interest to review our policies at LiveIntent. If you have concerns or questions about any aspect of the LiveIntent Privacy Policy, pleasecontact us. We welcome your questions and feedback.

Thank you, LiveIntent.

Last updated: 5/6/2016

About LiveIntent

The LiveIntent platform helps 900+ top brands deliver marketing and advertising messages to an attention-rich audience of 130MM+ people each month, in emails opened by the loyal subscribers of 1100+ top US publishers and brands. In 2010, LiveIntent cut its teeth as a smarter way to buy and sell ads in email and has since been recognized as the second fastest growing company in NYC (Crain’s, 2014 & 2015) and as one of America’s Most Promising Companies (Forbes 2015.)