2010: The Birth of the Programmatic Email Marketplace
LiveIntent’s original innovation transformed email newsletters from static vehicles into dynamic advertising opportunities.
The Email Address.
2012: The First Era of People-Based Begins
Turns out we were always doing people-based marketing. We just didn’t have a name for it.
2017: The New Era of People-Based Marketing
While Google and Facebook grew their walled gardens, we built an industry-leading Identity Graph.
In this new era, campaigns are aimed with precision, customers are engaged in everyday lives, and audiences are properly valued.