Native Curated Packages: Driving relevance and engagement for advertisers

Product Marketing Manager

Investment in native advertising is booming. In fact, native display ad spend is projected to reach $98.59 billion in 2023. Because consumers look at native ads 53% more than display ads and generate an 18% higher purchase intent, advertisers are chomping at the bit to incorporate the format in their campaigns. If you’re looking to capitalize on native’s benefits, offerings like LiveIntent’s Native Curated Packages might be the way to go. Check it out.

What are Native Curated Packages?

Native Curated Packages (NCP) are exclusive, vertically-aligned sponsored content packages. With NCP, you can seamlessly blend your marketing messages into premium email newsletter content.

What are the benefits?

Native ads match the look and feel of their environment and help you captivate audience attention by reaching them where they’re already reading and engaged. With Native Curated Packages, you can amplify your campaign’s efficacy via email newsletters. Here’s how:

Align your brand with relevant content

By running native ads in email newsletters, you naturally get in front of audiences who have signed up for content based on their interests and preferences. And, because NCP runs on vertically-aligned newsletters, you get an added layer of relevance.

An image of a makeup ad in delivered via native curated packages in an email newsletter for the magazine, InStyle.

Boost brand recognition

Because native ads are more editorial than other ad formats, they present an opportunity to educate prospective customers on your brand, products, or services. This is a great way to drive awareness and affinity. Not everyone you reach will be ready to purchase today — but by nurturing them with additional information on the who, what, where, when, and why of your company and products, they’re more likely to remember you when they’re ready to buy.

An image of a native ad in a vertically-aligned email newsletter illustrating how native curated packages can reach audiences.

Grow your first-party data footprint

Consumers are two to three times more likely to engage with your ad if it’s aligned to its content category. With NCP, you can do just that and help drive traffic to your website. This is a perfect way to grow your first-party data with solutions like LiveIntent’s LiveConnect tag. With Native Curated Packages and LiveConnect, you can increase brand awareness and later retarget customers who’ve visited your site with display ads and LiveIntent’s Audience Manager to help move them further down the funnel and encourage them to take action.

Don’t leave money on the table. Activate Native Curated Packages today to start driving business results.