Background

“In a world of ad exchanges and white labelers, a partner who has actual unique and proprietary inventory is invaluable.”

Amy Bartle | Director of Media & Digital, La Quinta Inns & Suites

Advertiser Success Story

La Quinta Inns & Suites

La Quinta Inns & Suites partnered with LiveIntent to drive brand awareness and brand affinity among business travelers. The result? LiveIntent leveraged its access to unique and proprietary inventory to achieve top ranking metrics.

#1

In Unique Reach

#1

In Highest Average Frequency

#3

In Percent On Target

#3

In Lift of Brand Awareness


The Objective

La Quinta, A Good Hotel For Business

La Quinta Inns & Suites’ primary objective was to drive brand awareness and brand affinity among male business travelers, 25-64, Household Income (HHI) $75K+.

The Solution

The Power of Our Platform

La Quinta leveraged the LiveIntent platform to execute a banner campaign across Business, Travel, & News publishers to reach their desired demographic. Their campaign also used LiveIntent’s first-party data solution, LiveAudience, to focus outreach to prospective La Quinta customers.

The Results

Top-Ranking Performance

LiveIntent ranked #1 in Unique Audience, owing to LiveIntent’s large proprietary audience of 85+ million unique visitors. LiveIntent also ranked #1 in Highest Average Frequency, #3 in Lift of Brand Awareness (an increase by 4.68%), and #3 in % on Target. Ultimately, LiveIntent’s email-based platform performed better for La Quinta when compared to rich media executions in web display, proving the value of email newsletters and reaching an opted-in audience.


In conclusion, display in email on the LiveIntent platform performed better or on par with super-premium publishers and rich media creative. The nature of opt-in email newsletters benefits unique reach and frequency—a user is usually only subscribed to an email list once and newsletters are usually sent on daily or weekly basis.