“In a world of ad exchanges and white labelers, a partner who has actual unique and proprietary inventory is invaluable.”

Amy Bartle | Director of Media & Digital, La Quinta Inns & Suites

Advertiser Success Story

La Quinta Inns & Suites

La Quinta Inns & Suites partnered with LiveIntent to drive brand awareness and brand affinity among business travelers. The result? LiveIntent leveraged its access to unique and proprietary inventory to achieve top ranking metrics.


In Unique Reach


In Highest Average Frequency


In Percent On Target


In Lift of Brand Awareness

The Objective

La Quinta, A Good Hotel For Business

La Quinta Inns & Suites’ primary objective was to drive brand awareness and brand affinity among male business travelers, 25-64, Household Income (HHI) $75K+.

The Solution

The Power of Our Platform

La Quinta leveraged the LiveIntent platform to execute a banner campaign across Business, Travel, & News publishers to reach their desired demographic. Their campaign also used LiveIntent’s first-party data solution, LiveAudience, to focus outreach to prospective La Quinta customers.

The Results

Top-Ranking Performance

LiveIntent ranked #1 in Unique Audience, owing to LiveIntent’s large proprietary audience of 85+ million unique visitors. LiveIntent also ranked #1 in Highest Average Frequency, #3 in Lift of Brand Awareness (an increase by 4.68%), and #3 in % on Target. Ultimately, LiveIntent’s email-based platform performed better for La Quinta when compared to rich media executions in web display, proving the value of email newsletters and reaching an opted-in audience.

In conclusion, display in email on the LiveIntent platform performed better or on par with super-premium publishers and rich media creative. The nature of opt-in email newsletters benefits unique reach and frequency—a user is usually only subscribed to an email list once and newsletters are usually sent on daily or weekly basis.