La Quinta Inns & Suites partnered with LiveIntent to drive brand awareness and brand affinity among business travelers. The result? LiveIntent leveraged its access to unique and proprietary inventory to achieve top ranking metrics.
In Unique Reach
In Highest Average Frequency
In Percent On Target
In Lift of Brand Awareness
La Quinta, A Good Hotel For Business
La Quinta Inns & Suites’ primary objective was to drive brand awareness and brand affinity among male business travelers, 25-64, Household Income (HHI) $75K+.
The Power of Our Platform
La Quinta leveraged the LiveIntent platform to execute a banner campaign across Business, Travel, & News publishers to reach their desired demographic. Their campaign also used LiveIntent’s first-party data solution, LiveAudience, to focus outreach to prospective La Quinta customers.
LiveIntent ranked #1 in Unique Audience, owing to LiveIntent’s large proprietary audience of 85+ million unique visitors. LiveIntent also ranked #1 in Highest Average Frequency, #3 in Lift of Brand Awareness (an increase by 4.68%), and #3 in % on Target. Ultimately, LiveIntent’s email-based platform performed better for La Quinta when compared to rich media executions in web display, proving the value of email newsletters and reaching an opted-in audience.
In conclusion, display in email on the LiveIntent platform performed better or on par with super-premium publishers and rich media creative. The nature of opt-in email newsletters benefits unique reach and frequency—a user is usually only subscribed to an email list once and newsletters are usually sent on daily or weekly basis.