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Case Study

The Grommet Drives Growth with Email Acquisition

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Our first 30 day ROAS was 82%...we poured in as much budget as we could find into LiveIntent….and to this day, it remains our top performer, getting the majority of our budget.

Katherine Klinger

Director of Marketing
The Grommet

Background

The Grommet is an online marketplace and product launch platform that provides curation, storytelling, e-commerce, marketing, and fulfillment management services for early-stage consumer products of independent makers, inventors, and entrepreneurs.

When they began working with LiveIntent, they were a young and rapidly growing company, with the goal of acquiring high-quality users.

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What Email Means To Publishers

Email has a median ROI of 122%

Email has a median ROI of 122% – that’s over 4X higher than other marketing formats, including social media, direct mail, and paid search. (DMA and Demand Metric)

Email marketing delivers far higher volume than PPC

Email competes with organic and paid search amongst the main channels driving product orders. Email marketing delivers far higher volumes than PPC (9%) or display (8%). (Smartinsights, 2018)

Consumers who purchase products through email spend 138% more than those that don’t receive email offers

Consumers who purchase products through email spend 138% more than those that don’t receive email offers. (Wordstream, 2018)

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Goal

The Grommet wanted to grow their customer base by acquiring newsletter subscribers and converting them into active, engaged customers.

Solution

The Grommet ran an email acquisition campaign across the LiveIntent platform of 2,000+ premium brands and publishers.

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Results

LiveIntent was The Grommet’s top performing advertising effort, and helped fuel 750% year-over-year growth. It served over 1.2 billion impressions in a year while achieving an average CTR of .205%, which was 100% greater than traditional web display. Additionally, it achieved an average CPA that was 2X less than that of The Grommet’s other digital ad spend.

750% YoY Growth
1.2B impression in 1 year
2x lower CPA

Grow your customer base with an email acquisition campaign that reaches real people across the LiveIntent platform of 2,000+ premium brands and publishers

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