The Grommet Drives Growth with Email Acquisition
Our first 30 day ROAS was 82%...we poured in as much budget as we could find into LiveIntent….and to this day, it remains our top performer, getting the majority of our budget.
Director of Marketing
The Grommet is an online marketplace and product launch platform that provides curation, storytelling, e-commerce, marketing, and fulfillment management services for early-stage consumer products of independent makers, inventors, and entrepreneurs.
When they began working with LiveIntent, they were a young and rapidly growing company, with the goal of acquiring high-quality users.
What Email Means To Publishers
The Grommet wanted to grow their customer base by acquiring newsletter subscribers and converting them into active, engaged customers.
The Grommet ran an email acquisition campaign across the LiveIntent platform of 2,000+ premium brands and publishers.
LiveIntent was The Grommet’s top performing advertising effort, and helped fuel 750% year-over-year growth. It served over 1.2 billion impressions in a year while achieving an average CTR of .205%, which was 100% greater than traditional web display. Additionally, it achieved an average CPA that was 2X less than that of The Grommet’s other digital ad spend.