LiveIntent Helps Prime Publishing Acquire 60K New Subscribers
It makes sense that we see such high performance on the back end, because we are a newsletter publisher, and LiveIntent has a network of banners that go into newsletters. It’s a win-win for Prime, and as such, we keep pushing LIveIntent to give us even more impressions!
Prime Publishing, a publisher that creates women’s lifestyle content in the cooking and crafting niches, was monetizing their email inventory, using LiveTags to accept 3rd party demand from the LiveIntent platform, to drive revenue from their most engaged audience.
What Email Means To Publishers
Because of the importance of engaged email subscribers to their revenue, Prime Publishing wanted to grow their subscriber base by acquiring new email addresses.
Prime Publishing set up a campaign using LiveIntent Bid Manager (LBM) to acquire email addresses across the LiveIntent platform’s inventory of 2,000+ premium brands and publishers.
The email acquisition campaign generated 60K new subscribers, who turned out to have (on average ) a 56% higher engagement than other Prime Publishing subscribers when it came to interacting with Prime’s emails.