Perky Jerky Turns Qualified Leads Into Customers
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1,330 new customers
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22% lower bounce rate
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157 coupon redemptions
Solution:
Advertising
Goal:
Website Traffic
Background
Perky Jerky is a premium jerky, marinated overnight in a blend of all-natural ingredients. The product is available in major retailers, such as Whole Foods Market, Kroger, Target, Walmart, Costco, The Home Depot, CVS and others. As a rapidly growing company, they were looking to drive customer acquisition efforts and grow their e-commerce business.
Goal
Perky Jerky wanted to beef up their lead generation efforts, driving quality traffic to their site, and coaxing prospects down the conversion funnel.
Solution
Perky Jerky ran customer acquisition campaigns, focusing on capturing customer emails and newsletter subscriptions, across the LiveIntent exchange of newsletters.
Perky Jerky added the LiveConnect tag to their site to boost the performance of their campaigns with:
- website audiences for retargeting and customer suppression
- conversion tracking, attribution, and optimization
Results
Over the course of the campaign, Perky Jerky gained 8,200 new site visitors who spent nearly 6x more time on their website with 22% fewer bounces than traffic driven from other channels.
Perky Jerky was able to add 1,330 new customers to their CRM, to whom they sent promotional emails containing coupons. From this new customer segment, Perky Jerky reported 157 coupon redemptions and a 38% open rate on the second marketing email.
“I’ve done a lot of programmatic buys in the past, and the results from our work with LiveIntent have completely surprised me. We are driving a tremendous amount of eyeballs but I was not expecting the traffic to be as quality as it is. The targeting algorithm works to find the right person. It speaks to the quality of the audience - people who are receptive to email marketing.”
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