Case Study
Building Awareness with a
Unique Audience
In a world of ad exchanges and white labelers, a partner who has actual unique and proprietary inventory is invaluable.
Amy Bartle
Media Director
La Quinta Inns & Suites
Background
La Quinta owns and operates hotels serving upper-midscale and midscale client segments, with 870 hotels across the U.S., Mexico, and Canada. They target a mix of corporate and leisure travelers on a budget, consistently run branding campaigns to keep La Quinta top of mind for their audience.
The brand's continued growth in the U.S. and international expansion are powered by an unyielding commitment to guest service and satisfaction along with a strong focus on brand standards.
What Email Means To Publishers
Goal
As part of its repositioning strategy, La Quinta needed to increase brand awareness and drive perception of the brand as the best choice for its target audience: male business travelers ages 25-64 with a household income (HHI) of over $75K.
Solution
In order to enhance the brand’s image, La Quinta ran a branding campaign with LiveIntent, targeting their audience of males 25-64 with $75K+ HHI with ads across business, travel, and news publishers across the LiveIntent platform.
Results
The campaign reached an additional 114K customers on top of the traditional email campaign and drove a 41% increase in renewals, resulting in 13K incremental lease signees and $49M in annual sales.
Build brand awareness across a unique audience with LiveIntent
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