Liam

Contact Us

Case Study

Building Awareness with a
Unique Audience

Down Arrow
Perky Jerky Case Study White Quatation Marks

In a world of ad exchanges and white labelers, a partner who has actual unique and proprietary inventory is invaluable.

La Quinta Amy Bartle Headshot

Amy Bartle

Media Director
La Quinta Inns & Suites
La Quinta Travel

Background

La Quinta owns and operates hotels serving upper-midscale and midscale client segments, with 870 hotels across the U.S., Mexico, and Canada. They target a mix of corporate and leisure travelers on a budget, consistently run branding campaigns to keep La Quinta top of mind for their audience.

The brand's continued growth in the U.S. and international expansion are powered by an unyielding commitment to guest service and satisfaction along with a strong focus on brand standards.

La Quinta Keycard

What Email Means To Publishers

For Every $1 spent on email marketing, $44 is made in return

For every $1 spent on email marketing, $44 is made in return, according to a study by Campaign Monitor. (Wordstream, 2018)

69% of travel emails are opened on mobile

A report from Email Monks reveals that 69% of travel emails are opened on mobile devices. And Litmus says that 45% of people read emails from travel brand emails on their phones.(Optinmonster, 2018)

77% of people prefer to get promotional messages via email

77% of people prefer to get permission-based promotional messages via email, versus direct mail, text, phone, or social media.(Wordstream, 2018)

Goal

As part of its repositioning strategy, La Quinta needed to increase brand awareness and drive perception of the brand as the best choice for its target audience: male business travelers ages 25-64 with a household income (HHI) of over $75K.

Solution

In order to enhance the brand’s image, La Quinta ran a branding campaign with LiveIntent, targeting their audience of males 25-64 with $75K+ HHI with ads across business, travel, and news publishers across the LiveIntent platform.

Results

The campaign reached an additional 114K customers on top of the traditional email campaign and drove a 41% increase in renewals, resulting in 13K incremental lease signees and $49M in annual sales.

41% Increase in Renewals
13k Incremental Lease Signees

Build brand awareness across a unique audience with LiveIntent

Get Started

Share This Case Study

  • Facebook Share Icon
  • LinkedIn Share Icon
  • Twitter Share Icon