Scale your native email inventory with LiveIntent’s revamped Native Solutions for Publishers
Like a summer blockbuster, LiveIntent has been getting ready to release some thrilling product updates that make it easier to utilize native ads to grow your email newsletter program. Grab some popcorn, settle in, and read on for more info!
Native advertising has been growing in popularity as the preferred ad format to better engage with readers and promote brand safety. Since native ads look like the editorial content of a newsletter, readers are more likely to engage with these ads. Due to this higher reader engagement, performance advertisers are moving more towards this ad format, leading to an overall increase in performance. Publishers who utilize native ads in their newsletters have seen 44% higher click-through-rates (CTR) compared to display ads, and 10x greater CPMs than their display ads.
LiveIntent’s new and updated solutions make it easy for publishers to take advantage of this opportunity and easily open the door to more native demand.
Updated LiveTag: The newest version of our proprietary code allows users to serve display and native creatives out of the same ad slot. This allows users to be more operationally efficient, and offers flexibility to have different settings for display vs native demand.
Native Exchange: Open up your ad slots to the native exchange and get always-on native demand from performance advertisers through the LiveIntent Exchange and our Third-Party DSP partners. Utilize LiveIntent’s blocking tools, such as allow/block lists and Sensitive Category Blocking, to protect brand safety and keep unwanted ads from appearing next to your newsletter content.
Native Enhancements
Native Ad Blueprints 2.0: A rare time when the sequel is better than the original. This is the next generation of LiveIntent’s main native solution for email. Users can now link up to ten different blueprints per ad slot to support a variety of native demand. Have one (or two, or three, or more!) blueprints reserved for direct sold and sponsorship deals, create a couple for your house campaigns and promotions, and dedicate one or two blueprints to demand from the native exchange. Your LiveIntent team can work with you on your native strategy and can help guide the blueprint design process.
Long-form native: Content blueprints now support up to 2000 characters in the body text, perfect for sponsorship deals when you want the advertiser’s content to blend in with the other longer editorial content in your newsletter.
Ready to dive into increased native demand? Reach out to LiveIntent today for guidance around how to build your blueprints along with newsletter best practices and strategies to easily scale and get the most out of your email program.
