The Next Era of Marketing is Coming. It's People-Based.
Implementing People-Based Marketing successfully requires bridging the gap that exists between advertising and marketing technology. In this study, Forrester digs into the chasm and highlights how brands can start embracing this convergence now by leveraging identity in the form of email.
9-in-10 marketers want AdTech and MarTech convergence. Download the study to discover the:
- Needs driving this convergence.
- Benefits for marketers.
- Current landscape and opportunities.
- Operational roadblocks holding them back.