The “In” Box

The “In” Box

LiveIntent Gets Colorful

Adult coloring is all the rage in 2016. Anyone who is anybody is doing it and LiveIntenters are no exception. Unlike the 5 year old versions of ourselves we aren’t just coloring for fun, we are coloring for our mental health! 

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Wheel of the Future: Telco and Verizon Investments in Ad-Tech are Following a Wheel of Fortune Philosophy

This is the unabridged version of an article that appeared in AdExchanger under the title ‘Telco Ad Tech Investments Follow A ‘Wheel Of Fortune’ Philosophy’

Yesterday’s news of the Tapad acquisition by the Norwegian mobile carrier Telenor is a complex play for the cross-device crown. Allison Schiff’s piece offered a sophisticated take on why these telecommunications companies (Telcos) are getting into the space. The general feeling in the industry is that we are on the cusp of a new era, one in which Telcos are realizing their potential by acting on the writing on the wall, one that’s got “churn to reduce, average revenue per user to juice and dumb pipes to monetize.”

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LiveIntent Integration With Salesforce Active Audiences

One tactic that has come to forefront of digital marketing over the past few years is the concept of CRM retargeting. Brands are taking advantage of their data to reach their best customer segments with targeted messages based on their specific customer experience. This is a great new ability, and it has proven itself extremely valuable, but it does have one set-back: moving customer data from one platform to another is not always a seamless experience, and it can be difficult to update the customer segments in real time as a campaign progresses.

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