This series is meant to explore the different use cases for LiveAudience by examining client examples and results. We started with Driving Luxury Retail Sales With CRM Retargeting and now, we’re moving on to our second use case.
Cart abandonment is one of the biggest pain points for online retailers today. According to BI Intelligence, 71% of shoppers put an item in their cart and then subsequently abandon it. Whether it’s due to shipping costs, finding a better price elsewhere, or simply a distraction (maybe a puppy video!), trillions of dollars worth of potential purchased merchandise dies in online carts every year. Read More