Twitter finally has an ad model…and it’s LiveIntent

The show:  OMMA Social, New York, NY June 17 2010

David Berkowitz, Sr Director of Emerging Media and Innovation at digital agency 360i, moderated a lively panel discussing Twitter's emerging ad model:

After years of waiting, Twitter finally announced its “Promoted Tweets” ad model in April, a system that combines social networking staples like retweeting and replying with some features similar to Google’s wildly successful ad model. What are some of the advertisers and agencies who are currently using Promoted Tweets discovering as they test out the service? What ads resonate, and what don’t, and how will the ads fare when they leave the confines of Twitter search and move out to the tweetstream? And, how will Twitter’s move to ban third parties with similar models affect not only advertisers, but the companies as well? This panel will analyze Twitter’s first attempt at making real money.

LiveIntent's Eric Oldfield took center stage, literally, and shared the microphone with a great panel including, Max Kalehoff, VP, Marketing, Clickable; Derek Rey, VP, Sales & Marketing, Ad.ly and Julie Riven, VP, Consumer Marketing, Bravo Media