The 360i blog: The inside scoop on LiveIntent interview

360i's Amanda bird can be followed on Twitter @oiseau678

Many thanks this morning to our friends at 360i.

Last week LiveIntent's COO Dave Hendricks sat down on the floor of a Metro North New Haven line train with 360i's Amanda Bird (ala @oiseau678) to answer a few questions about @liveintent.  Actually, Amanda wasn't physically there but she was on email.  And Dave was sitting on the floor of the train for lack of seats.

Here's an excerpt of the article:

[360i]: Currently LiveIntent is very focused on Twitter – do you have plans to work with other social platforms, as well?

[Dave Hendricks]: LiveIntent has planned from the beginning to create a ‘Connections Server’ that presents and recommends the best creators of content, regardless of which service they inhabit. We started with Twitter because it had several characteristics that made it a good place to start. First, Twitter has an excellent API on which to build complementary services. Second, while the concept of ‘following’ was already established, the mechanisms for recommending the best accounts had not been developed. We thought that Twitter’s ‘Suggested User List,’ while generating many followers for the few accounts that it promoted, was not the ideal solution for most users. Twitter users, especially newer ones, are often frustrated and lose interest because they can’t figure out who to follow in order to make Twitter productive and enjoyable. We sought to solve that problem first within Twitter – the Discovery Problem – and then move on recommending the best friends/channels/groups/fan pages on other services like MySpace, YouTube, LinkedIn — and eventually Facebook.

For more, please visit:  Blog.360i.com