LiveIntent wins TechCrunch Disrupt ‘Must Have Technology’ Award

In case you haven't heard, LiveIntent didn't win the big prize at TechCrunch Disrupt - Soluto did.  We did win a lovely parting gift, the so-called 'Must Have Fucking Technology' award, presented by TechCrunch Sponsor Lowenstein Sandler.

Here is a picture of Lowenstein's Ed Zimmerman handing the award to LiveIntent CEO Matt Keiser.

Matt Keiser accepting 'Must Have Fucking Technology' award from Lowenstein's Ed Zimmerman

Ed's introduction of the award is a classic.  But before we share it, there's a back story.

As you may know, Yahoo's Carol Bartz has a legendary potty-mouth.  She's been known to drop the F-bomb on little kids and puppies.  TechCrunch's founder and Editor-in-Chief Michael Arrington wanted to tease a little bit of that out of her in his TechCrunch Disrupt interview of Carol during one of the event's 'Fireside Chats'.  A video is worth 10,000 hits, so here is Arrington's interview of Carol Bartz.   It starts interesting, meanders, and then closes strongly.

Not to be upstaged, two days later Lowenstein Sandler's (usually mild-mannered) Ed ("follow me on Twitter") Zimmerman came on stage to present the 'Must Have Technology' award to LiveIntent CEO Matt Keiser.

Note Heather Harde's look of disgust as she takes the podium immediately following Zimmerman's intro.  Ed's incendiary, melt-your-face and embarrass your mother intro of LiveIntent begins around 21:30 - but if you want to watch a really cool magic trick, watch the preceding 20 minutes.